malin bengtsson

Quick Briefs

These quick briefs were an assignment for the course Creative Advertising at RMIT University (2022). During the course of a month, we were given a quick brief every week. We would then get a week to come up with 3-4 responses to these that would be shared with the class for feedback. I approached the task by aiming for quantity, which was achieved by sketching thumbnails based on any relevant ideas I had, no matter how bad. Out of these I'd then narrow it down to the ones that actually met the brief, and eventually single out the ones that had the most potential (with a bit of help from my tutor). The final hand-in for the assignment was a finalized scamp* plus a rationale for each brief.

*Scamp: a quick and rough sketch of a design idea; not a final product but rather a way to visualize and organize ideas

Chobani

Scamp
final scamp
Rationale
rationale
sketches
ideas

Gorilla Glue

Scamp
final scamp
Rationale
rationale
Rationale
ideas

Spriggy

Scamp
final script
Rationale
rationale
Rationale
ideas

Spirit of Tasmania

Scamp
final scamp
Rationale
rationale
Rationale
ideas (top left was later developed into a postcard campaign)