malin bengtsson

På vift

What: Assignment in the course TNGD38 Editorial Design at Linköping University

When: 2022

Client: Travel magazine På vift (translates to Out and About)

Target group: People interested in budget-friendly travel

Objective: To design a magazine ready for print

Challenges: Making the magazine feel elegant but not expensive, and to figure out different page layouts that differ from each but still feel cohesive. Regarding the first challenge, I early on decided to keep the magazine somewhat minimalistic, and eventually decided to add muted colours to make it feel more available (as opposed to exclusive). Regarding the second challenge, countless iterations and lots of inspo searching paved the way to the final result.