malin bengtsson

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Miles Glaspole

What: Branding and web design

When: 2023

Client: Miles Glaspole, creator and host of the TikTok10

Target group: Companies looking to work with Glaspole

Objective: To develop a graphic identity for the clienct as well as a website

Challenges: Finding a visual expression for a personal brand that felt fresh, authentic, serious but not too serious, and that would translate well to the website. After a first round of sketches that ended up feeling way too insipid, I focused on finding colours and fonts that could create a solid foundation for the rest of the project. Kept a constant dialogue with the client, to ensure that he felt the graphic identity was reflective of him as a person.

Logo
logo and variations
Brand colours
Brand typography
See the finished website here
home page
about page
about page
work page
work page
contact page

Sketches and wireframes

logo sketches. we early on decided to go with the question mark incorporated into the G idea, but the final logo was still many iterations away.
draft 1 of the website. Functional but a bit corporate-looking
draft 1
draft 1
draft 1
draft 2. Making better use of the brand colours and bringing in an element of playfulness