malin bengtsson
Miles Glaspole
What: Branding and web design
When: 2023
Client: Miles Glaspole, creator and host of the TikTok10
Target group: Companies looking to work with Glaspole
Objective: To develop a graphic identity for the clienct as well as a website
Challenges: Finding a visual expression for a personal brand that felt fresh, authentic, serious but not too serious, and that would translate well to the website. After a first round of sketches that ended up feeling way too insipid, I focused on finding colours and fonts that could create a solid foundation for the rest of the project. Kept a constant dialogue with the client, to ensure that he felt the graphic identity was reflective of him as a person.