malin bengtsson
fictional brands
What: Graphic identities for fictional brands
When: 2023-2024
Client: Frames & Frames, a company selling glasses and picture frames / Creative Tub, a creative agency / Bernie's, a coffee shop / Blue Gum Botanicals, an Australian skincare brand
Target group: Young adults for Frames & Frames / SMEs for Creative Tub / Caffeine addicts and tea lovers for Bernie's / Skincare addicts and minimalists for Blue Gum Botanicals
Objective: To develop graphic identities for these brands
Challenges: Finding a unique expression for each brand, as well as pushing myself out of my comfort zone. In order to do this, a lot of time has been spent looking for inspiration, trying out different expressions, and failing