malin bengtsson

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fictional brands

What: Graphic identities for fictional brands

When: 2023-2024

Client: Frames & Frames, a company selling glasses and picture frames / Creative Tub, a creative agency / Bernie's, a coffee shop / Blue Gum Botanicals, an Australian skincare brand

Target group: Young adults for Frames & Frames / SMEs for Creative Tub / Caffeine addicts and tea lovers for Bernie's / Skincare addicts and minimalists for Blue Gum Botanicals

Objective: To develop graphic identities for these brands

Challenges: Finding a unique expression for each brand, as well as pushing myself out of my comfort zone. In order to do this, a lot of time has been spent looking for inspiration, trying out different expressions, and failing

Frames & Frames

Graphic identity sheet for Frames & Frames. Funky fonts combined with contrasting colours to create a harmonic yet somewhat eclectic look

Creative Tub

Graphic identity sheet for Creative Tub. Soft shapes, bold fonts and intriguing colours to create a "head in the clouds, feet on the ground" sort of vibe

Bernie's

Graphic identity sheet for Bernie's, a no-fuss coffee shop represented by bold colours and direct executions

Blue Gum Botanicals

Graphic identity sheet for Blue Gum Botanicals. Colours inspired by nature are combined with an old school font to create a calm, clean and crisp look